Microsoft faces the problem of target media. Media has traveled from mostly buisiness use to a more commercial use. Microsoft is still in buisness mode while other companied have already advaced to a more people friendly media. This is why it is crucial that they come up with something to target commercial media like Apple has already started.
But Microsoft has other tricks up its sleeve. They are also introducing a product similar to Apples MobileMe, but instead of the 99 dollar charge Microsoft says they will provide it for free!
Although companies are trying to keep up with Apples intense growth rate they will have to come up with something truely revolutionary to beat them in this race to the top.
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